The Origin
Built from the
inside of the problem itself.
Broken Record wasn't created from theory. It was built from years spent inside the real operational chaos of business, content, marketing, and execution — watching talented owners with strong ideas struggle to stay consistent, not because they lacked passion, but because they lacked a repeatable system.
I know that world well. Before building Broken Record, I spent 13 years as the COO of a multi-million dollar company, where I lived in the overlap between operations, marketing, content, project management, people, deadlines, and follow-through. I saw firsthand how the best ideas can stall when there is no structure behind them.
For the past 6 years, I've owned and operated a media production company, helping business owners, creators, and brands turn their ideas into videos, podcasts, YouTube content, and marketing assets that actually support their business.
Along the way, I've also become a podcast host, co-host of an award-nominated radio show, and best-selling author — which means I don't just teach content strategy from the outside. I live it, create it, manage it, and refine it in real time.
And here's the truth I keep coming back to: most content problems are operations problems. The message is usually there. The ideas are there. The expertise is there. What's missing is the system that connects those ideas to consistent, sustainable execution.
Every framework, workflow, and tool inside Broken Record was designed from that real-world observation. Not as another content agency. Not as a posting service. Not as a pile of templates that leaves you wondering what to do next. Broken Record exists as an operational content system for business owners who have something meaningful to say but need a better way to say it consistently.
Because the alternative — sporadic posting, burnout cycles, wasted ideas, and invisible expertise — is simply too costly. Your content should not feel like one more thing screaming for your attention. It should feel like a rhythm you can return to again and again.
Nell Tice
Founder, Broken Record